AI in Marketing. Trends, opportunities and risks.
Marketing is an ever-evolving field, and staying on top of the latest trends and tools is crucial for success. In 2023, marketers need to focus on creating relevant, informative, quality, authoritative, and experience-based content. The search engines reward companies for sharing such content, and brands can significantly improve their online visibility by sharing relevant content. We call it E-E-A-T model in content creation. What is E-E-A-T? E-E-A-T is an acronym that stands for Experience, Expertise, Authoritativeness, and Trustworthiness. These are the quality criteria that Google uses to assess the relevance and credibility of websites and web pages. By considering these […]