Wi-Fi solutions for marketing and company infrastructure
FDH provides secure and reliable Wi-Fi network connectivity solutions and Wi-Fi network services to businesses and organizations of all requirements.
The mobility of data transmission and collection is the next stage of technological development in all fields of business. In 5-7 years, all employees will work in real-time from their mobile devices with data on all business processes. Thanks to Wi-Fi access, it is possible to quickly and safely transfer the necessary information within the company using smartphones, tablets, laptops, and also have wireless access to the Internet. Enterprises will be able to move to this stage only with the right approach to organizing Wi-Fi infrastructure.
What Is Wi-Fi and How Does It Function?
Wi-Fi was invented in 1998 at the CSIRO Radio Astronomy Lab in Australia. The creation of the wireless communications protocol belongs to an engineer John O’Sullivan. The term “Wi-Fi” has an association with Hi-Fi (High Fidelity). The first official press releases called it “Wireless Fidelity” (or “wireless accuracy”). Though this phrase did not become popular and only short variant Wi-Fi is used today.
The principle of Wi-Fi is based on the use of radio waves, and the data exchange reminds negotiations on radio communications. Usually, a Wi-Fi network diagram contains at least one access point and at least one client. It is also possible to connect two clients when the access point is not used, and the clients are connected directly via network adapters. Adapters on each computer convert digital data into radio signals that are sent to other network devices. They also convert incoming radio signals from external network devices into digital data. Radio transmitters and receivers of the same Wi-Fi network operate at the same frequencies and use the same type of modulation of data into radio waves.
Wi-Fi networks operate in special radio frequencies 2.4 and 5 GHz, which are reserved in most countries for the so-called unlicensed radio services.
To connect to a network, you need to know the network identifier. The access point transmits it using special signals at a speed of 0.1 Mbps every 100 milliseconds. Therefore, 0.1 Mbps is the lowest Wi-Fi data rate. Knowing the network identifier, the user can find out if it is possible to connect to this access point. When two access points with identical identifiers appear in the same coverage area, the receiver can choose between them based on signal strength data. The Wi-Fi standard gives the user complete freedom in choosing the criteria for the connection.
Wi-Fi Advantages and Disadvantages
Wi-Fi wireless data networks are now widespread due to plenty of benefits. There is no need to design a LAN (SCS), lay wires, mount boxes under them, and it all results in time reduction for building a computer network in an office or an enterprise. This feature is great for small offices and temporary events when you need to quickly deploy, and then also quickly dismantle the computer network. Installation of a wireless Wi-Fi network in an office or other premises is possible without stopping the workflow of your company, as the installation process is simple and fast.
Among the main advantages of this technology we can list the following:
· Lack of wires.
It is not always possible to lay a cable to a particular network device, and sometimes laying such a cable route can be very expensive and require a lot of time. It is much simpler and cheaper to use wireless technology for transmitting data over the air.
· Minimum construction and installation work.
Your premises will not undergo any noticeable visible changes when organizing a Wi-Fi wireless network. Construction and installation works are minimized because it is not necessary to pull wires and extend sockets.
· High speed.
A wireless Wi-Fi network today can provide speeds of up to 108 Mbit/s, which corresponds to the usual wired local area network (LAN) that we are used to seeing in every ordinary office. This speed is quite enough for most office applications and for working with databases.
· Low cost of installation and maintenance.
All that is required for a Wi-Fi network to work is an access point, which can be one or several dozen, depending on the topology of the premises and the software used in your company.
· Flexibility in construction.
A wireless network can be built where it is impossible or not profitable to lay cables. Wi-Fi technology facilitates the permanent or temporary installation of the network and its movement if necessary. It provides the ability to quickly organize temporary networks for guests or for events.
· High mobility of the workplace.
It is possible to freely move workplaces of employees at their discretion and production need within the coverage area of a wireless network. There is no rigid connection of jobs to the information outlet and there are no restrictions imposed by long wires, staff mobility, the ability to always be in touch, observing the principle of anyone, anywhere, anytime.
· Reconfiguration and scalability.
Expanding a Wi-Fi wireless network is an easy task. User devices can be easily integrated into a network by installing wireless network adapters on them. Today, a large number of devices (smartphones, laptops and ordinary computers) are equipped with wireless network adapters at the stage of production by the manufacturers themselves. Wi-Fi networks make it possible to quickly add, move and change the users, new directions, communication channels, and workstations.
Different brands and types of compatible client and network devices will interact with each other. Any mobile devices supporting Wi-Fi can be connected to the network, taking into account the established network security protocols.
· Increase in productivity.
Using Wi-Fi networks, your business will achieve higher productivity through more efficient use of labor, as well as office space. Wi-Fi makes it possible for employees to work where they are needed, and not just at the office desk.
· Business reputation.
The use of Wi-Fi wireless networks demonstrates a desire to keep pace with the times and demonstrates an active IT policy and awareness.
Disadvantages of Wi-Fi:
· The cost of the equipment may be very high.
· Access speed depends on the transmission environment.
· Although the technology today allows reaching speeds of up to 108mb/s, which is comparable to the speed of cable networks, the speed directly depends on the level of signal transmission. To improve signal quality, it is possible to use external additional antennas.
Wi-Fi Hotspot Network
Wi-Fi hotspot is a service for organizing an access point to the wireless Internet with the ability to control the starting web page that the user sees when connected to the network. It is worth saying that a hot spot ensures the launch of such a page in the Wi-Fi zone in automatic mode. This method of organizing wireless Internet access is easy to set up and manage, so you do not need special knowledge to work with it. The hot spot has an adaptive design and is correctly displayed on all mobile devices. Service providers offer standard design templates for various fields of activity with the possibility of branding, whether it is a small cafe or a huge business center. As a rule, additional services are provided in the form of a large set of embedded applications.
The Benefits of Using Wi-Fi HotSpot for Business:
· Increasing the attractiveness and visibility of the company.
We constantly need broadband Internet access. In the eyes of visitors, free Wi-Fi hotspot is a significant competitive advantage. Your visitors are happy to use Free Wi-Fi B, and you can easily offer them promotional offers, discounts, sales and more on their goods and services. It helps increase loyalty to your business, in some cases it helps keep the client (therefore, there is a chance to offer him more services and get higher profits).
· The expansion of the customer base.
With the correct organization of Free Wi-Fi Hotspot for customers, you can get feedback which users will publish on social networks and other open sources. Practice shows that about 90% of Internet users trust precisely the recommendations of friends or even strangers, and not advertising.
· Better understanding of the target audience.
Using data collection via Wi-Fi, you can study in detail the parameters of your target audience (gender, age, preferences, etc.). This will help obtain additional competitive advantages, plan effective advertising campaigns, develop interesting highly specialized advertising campaigns, offer personalized offers for your customers and visitors, offer more and sell more goods and services, use big data to analyze statistics and develop new marketing solutions.
What Areas Is Wi-Fi HotSpot Suitable for?
- Commercial establishments. Traditionally, Wi-Fi is in demand in the service and leisure sector. These are hotels, restaurants, fitness clubs, cafes, etc.
- Shopping centers (Malls). In shopping and entertainment centers, visitors spend many hours, which allows you to use their presence and offer them your current promotional offers.
- Business centers. Access points are installed at the reception, in lounges, in open areas near enterprises or office buildings.
- Transport sphere. Wi-Fi is in demand for public transport, taxis, etc.
- Field events. These are festivals, country excursions, concerts and other events in stadiums, squares, etc.
How Does Wi-Fi HotSpot for Business Work?
Front Desk Helpers specialists will select and install a Wi-Fi hotspot for your business. You will receive all the necessary turnkey settings, including user identification. In particular, you will have a Wi-Fi guest page through which identification is carried out using SMS or user accounts on social networks.
Besides, with the help of Wi-Fi, you can collect reviews, send newsletters and more. You will receive high-quality stable Internet access, working around the clock. We will provide access to a wide range of features in terms of network management and settings:
· viewing and downloading statistics on the use of Wi-Fi zones;
· restriction of access speed for the user, taking into account the real network load;
· diverse methods of authorization;
· individualization of the service for corporate clients;
· personal Wi-Fi account to receive monthly reports, make the necessary settings, etc.
Learn more about using Wi-Fi for business with professionals from Front Desk Helpers, requesting a free consultation.
Wi-Fi Network Solutions
Front Desk Helpers offer a whole range of Wi-Fi solutions for various purposes.
· Large office, business center, corporate network
We will design a Wi-Fi network based on the most productive models of access points. Involving all the functionality of the controller we will fully implement all the tasks. Using domain authorization will increase the level of network security and simplify the process of using mobile devices (one username/password is tied to a user account). Based on this, the company’s wireless network can completely replace the cable infrastructure, providing high-quality work of such services as IP-telephony or video streaming. We aim at meeting two main criteria for a wireless corporate network: security and stable operation. Professional Wi-Fi equipment ensures the availability of a reliable and productive Wi-Fi network, and the security system reliably protects networks from external and internal threats.
- Wi-Fi network is a complete alternative/replacement of a wired network (wireless access for employees);
- Guest wireless internet access for guests;
- Stable operation of voice (VoIP) and video services;
- Enterprise Security Policy Integration
· Video surveillance network
Our company offers to extend the coverage of the company’s Wi-Fi network outside of buildings for video surveillance along the perimeter of the territory.
The choice of a Wi-Fi network will allow you to organize video surveillance of the object in the shortest possible time, as well as save your budget that would be spent on a cable network.
The absence of wires will allow you to transfer the video surveillance system to another object, if necessary, without repeated cash investments. Professional Wi-Fi equipment guarantees high-quality and stable operation of the entire video surveillance system as a whole.
It is more profitable both economically and in terms of the timing to use Wi-Fi to provide communication between cameras and a video surveillance server.
· Building a wireless bridge between different objects
Another efficient solution from our experts is combining remote objects into one network using a wireless communication channel. This approach is used to combine several company buildings into a single network, connecting remote sites and objects to the provider’s common network, or, for example, moving a surveillance camera to a remote security point. Equipment for building wireless bridges can help with this.
Advantages of wireless bridges:
- Quick installation (1-2 days);
- The cost of equipment and installation is much lower than the cost of the cable;
- Connecting objects in cases where it is impossible to pull the cable;
- Stable connection over long distances;
- Equipment can always be quickly transferred to another facility.
· Wi-Fi networks for banks and governmental structures.
Until recently, the deployment of a full-fledged Wi-Fi network at facilities requiring a high level of security was prohibited. It was believed that the wireless environment is weak from the point of security. Now, thanks to the development of technology, Front Desk Helpers can build a reliable and productive Wi-Fi network, which will not be inferior in terms of the degree of protection of the network cable infrastructure. It is possible because we are using professional Wi-Fi equipment in conjunction with the high-quality security system.
A Wi-Fi network is deployed using the most productive access point models to ensure the proper level of work of the organization’s internal units, as well as for high-speed Internet access for visitors/customers. The security system is a hardware-software complex for monitoring, detecting, and preventing threats that is installed in parallel with Wi-Fi. It does not disrupt its operation or reduce the performance of the wireless network.
· Wi-Fi solutions for hospitals and clinics
The wireless standards of hospitals and clinics are meeting the highest demands. Front Desk Helpers prioritize such parameters as reliability, coverage quality, and fault tolerance. We can also implement such features as guest access and location tracking services for the staff.
Wi-Fi network is designed and deployed taking into account the maximum compliance with the criteria of reliability and stability. Controller redundancy and adaptation functions of access points will help to achieve increased fault tolerance of a Wi-Fi network. Monitoring the location of personnel/equipment is made possible through the use of specialized software.
Wi-Fi Network Security
How to protect the Wi-Fi network and commercial information from hacking by potential attackers?
· Protect wireless device management
Change the default settings and restrict access to the management interfaces. Use only secure HTTPS/SSH management protocols. It will eliminate the possibility of compromising equipment control. No one except authorized administrators will be able to change the settings of the wireless network.
· Upgrade your system
Check for updates regularly and upgrade the operating system (firmware) versions of your wireless network equipment. Performing this simple operation, you exclude the possibility of exploitation of known and common vulnerabilities by attackers.
· Set up the latest encryption technologies and algorithms
Use only proven access technologies and encryption algorithms such as WPA2 / WPA3 and AES. These settings will help you exclude the possibility of breaking the key.
· Separate Wi-Fi networks
It is recommended to divide your wireless network into a guest and corporate network. The guest network can have access only to the Internet. The corporate network may have access to the local network. Use segmentation (VLAN) for different networks.
This approach will add another plus to your organization’s security, as guest devices, personal smartphones, and employee laptops will not have any access to local network resources. Such devices are usually difficult or completely impossible to monitor for compliance with safety regulations. Corporate smartphones, tablets and laptops that have access to local network resources are subject to strict checks.
· Use Strong User Authentication
Configure strong user authentication/authorization for the corporate network and temporary passwords for the guest. It will provide a complete picture of the actions of users and their devices on a wireless network, which will help in the prevention and investigation of possible information security incidents.
Accounts for guests with a limited validity period can be created from the interface of the wireless network controller. At the same time, it will not be possible to obtain permanent access to the same passwords for a long period of time, which minimizes the possibility of illegitimate actions by third-party users.
· Don’t forget about firewalls
Access to a local area network from a wireless network should be organized only using a firewall, on which exclusively necessary rules are allowed.
The most secure option is to connect wireless network devices to dedicated switches without communication with local network switches.
At the same time, access to the local network can be configured through a firewall and VPN technology.
Such measures will not allow malicious software to penetrate the corporate network, as well as protect uncontrolled and weakly protected guest and personal devices.
· Use the additional protection functionality of the Wi-Fi network controller
Configure the functionality of the Wireless Intrusion Prevention System (Wireless IPS), as well as the protection of management frames (Management Frame Protection), which are part of any full-fledged wireless network controller.
WIPS will protect against fake Wifi networks and block attacks that correspond to known patterns (signatures), MFP will not allow disrupting the network by replacing control frames
· Regular monitoring
Try to monitor both events of access to the wireless network and traffic flows to the local network and to the Internet.
Wi-Fi network solutions development is one of the focal points for our company. Front Desk Helpers’ team of specialists is ready to realize a project of any complexity for your business.