High-performance mobile Android apps for e-commerce and fintech

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The Android application development market is expanding rapidly and currently, there is a high demand for the development of specialized mobile applications for various purposes. As an open-source technology, Android is a flexible application development platform with rich functionality. We provide services for the development of high-quality Android applications at an affordable price. 

Mobile Android applications for the e-commerce industry

In most cases, it turns out that developing a mobile application is about making the buying process more convenient and faster. Determining the goal of mobile application development and understanding the profitability of this project are extremely important. Just check how your online store is handling mobile traffic right now. Is the online store adapted for mobile devices, how many visitors do you have, and how many do you sell through it? If an element is missing, it is worth considering whether your company needs a mobile app. A fast and understandable catalog, a high-quality product card, an easy one-click purchase – these are very important elements for a mobile application in e-commerce. Use a more responsive interface and operating system capabilities to improve the shopping experience in your store.

We have an example of an online store where one in five Android mobile app visitors make a purchase. With the traffic of 30-50 thousand visitors per month, your online store will be able to bring in more than USD 150,000 per month from the goods sale. But these are already loyal customers who find it convenient to buy through a mobile application.

A convenient and efficient sales channel

 A mobile application for e-commerce can have a goal of giving existing customers a more convenient tool for buying or increasing the efficiency of communication and sales for existing customers

You should consider creating a mobile app if:

  • There is a significant customer base;
  • The site has a considerable part of mobile traffic – more than 50% of visitors;
  • Your traffic is easily converted into purchases;
  • The online store has a loyal and active audience;
  • You know for sure how much revenue a mobile app needs to generate to show sales performance.

How do I know if my e-commerce needs to be active with mobile traffic?

To answer this question, you will have to answer other – smaller ones first.

There are four main questions:

  • How much mobile traffic does my online store have?
  • What is more effective for my business in mobile online – a website or an application?
  • What costs will be required to attract customers for a mobile application?
  • What profit will the company receive from the mobile application?

We will look for answers in our own Google Analytics account.

  1. We make a report on-site visits by the device (computer, tablets, mobile phones) in Google Analytics
  1. Then we do the same, only not by visits, but by the transaction ratio, average check, and number of purchases
  1. If the share of mobile traffic on your site is now more than 30% and its growth rate faster than the growth of the desktop one, then it is obvious that the user tries to buy something in your store via the mobile phone.
  1. Next, you need to understand what the user was most interested in and build a report on the attendance of Internet store categories from mobile devices. 

If for all questions you received acceptable indicators or answers, then you need to proceed with a detailed business analysis of the KPI for the mobile application

A mobile application is expensive

In business conversations, clients often say that a mobile e-commerce application is expensive. But let’s be honest, a website is also not cheap, and its support is expensive, and its promotion requires considerable marketing costs as well. In general, the word “expensive” is not an indicator for a business; another indicator works here – profitability. Profitability is the main metric for making a mobile app for an online store.

There are several categories of online stores for which a mobile application will be an effective investment: gadgets, digital goods, clothing, cosmetics, food, books. When examining the analytics of visits to your web store, you can single out one or two categories that are suitable for implementation in a mobile application, if it is of any interest to you

Development of fintech applications for the sale of financial and insurance organizations’ services. 

Financial technology (fintech) is the fastest growing industry associated with the introduction of mobile technologies in the financial sector of the economy. Mobile transactions will grow 121% by 2022 and will eventually account for 88% of all banking transactions. Therefore, the creation of a mobile application for a bank or financial institution is no longer just a pleasant bonus for lovers of new technologies, but a “must-have” function.

What is happening in the FinTech application market: how it is developing, what methods of attracting an audience are there, and what functions are the most demanded?

Fintech over the past 5 years has significantly changed the way banking services are provided through mobile banking and mobile applications. Online banks, investment, and financial companies began developing their mobile applications, expanding mobile services, and modernizing traditional services.

Today every third client of the bank uses at least one financial mobile application. Young fintech startups, using their technological developments and the capabilities of mobile applications, have significantly overtaken traditional banks and have grown their multimillion-dollar new capitals. Now the market for financial and technological applications and services occupies a significant market share providing access to financial and insurance services for hundreds of billions of dollars annually.

Development of mobile fintech applications

Types of fintech applications that are popular with B2C clients

Thanks to smart functionality, banks, and financial products can analyze users’ behavior and provide personalized solutions through applications. It remains for us to learn how to use these opportunities and apply them to run or improve business.

Many banks and investment companies have already developed their mobile applications to provide banking and financial services to their clients.

For many companies targeting B2C audiences, the development of mobile fintech applications is now a top priority to achieve effective growth and customer confidence. Today, it is necessary to provide its clients with new financial products and opportunities through the use of mobile fintech applications that are already capable of performing many traditional banking and investment functions many times faster and better:

Mobile applications for online personal finance management

  • Personal finance management;
  • Accounting for expenses and income;
  • Analysis of financial transactions;
  • Digital piggy bank.

Mobile applications for online investments

  • Management of investments in stocks, currencies, cryptocurrencies;
  • A robot investment advisor;
  • Automatic trading;
  • Help with artificial intelligence.

Mobile credit applications 

  •  Issuance of an online loan;
  •  Assessment of creditworthiness by a credit robot with AI;
  • P2P-loans;
  • Automatic issue of microcredits.

Mobile applications for online payments

  • Mobile web wallet for electronic money and cryptocurrencies;
  • Support for regular auto payments;
  • Splitting the transfer into multiple recipients.

Fintech applications for B2B corporate clients

Financial mobile applications are increasingly used by corporate clients. They have similar needs with B2C clients, but with some peculiarities. Companies are more interested in improving employee productivity, automating work processes, improving accounting, and reducing operating costs to increase the profitability of their activities. So the technological capabilities and functionality of mobile applications can be safely added to traditional B2B applications and programs.

Have you faced the citation when your financial or investment company has provided clients with the necessary financial application, and modern business realities are forcing you to upgrade the application to the version of a mobile fintech application?

We will upgrade your financial services to the new “fintech” technological level, which will allow your company to continue developing in the new realities of modern mobile technologies and financial innovations.

We specialize in the development of mobile applications and online services for fintech. And if you do not have any mobile fintech application yet, then we are ready to take on the responsibility of developing such a fintech application from scratch. Send a request and we will offer a great option that will simplify and speed up the financial transactions of your clients.

Recent fintech mobile app trends 

Along with technologies that modernize traditional money, new directions are developing that are worth paying attention to.

Blockchain technology

Blockchain technology is now needed by any business, as it turned out to be suitable for modernization in many areas of activity.

Cryptocurrencies, cryptocoins, cryptotockens

Cryptocurrencies found acceptance among progressive people and changed the investment and foreign exchange market forever

Cryptocurrency trading

Technological crypto exchanges enable investors to gain access to digital crypto investment and crypto trading markets.

Mobile online banking

Mobile users are already managing their money via smartphones and more and more online purchases using mobile banking applications.

Digital currencies and stocks trading

Stock and foreign exchange traders make instant investments in stocks and currencies using mobile applications of online exchanges and investment companies, which allows them to make tens and hundreds of percent profit within a few days.

Are you in need to create a mobile fintech application? We are ready to provide our knowledge and experience!

In the financial and banking markets today, the main condition for obtaining high profitability is the ability to use mobile technologies and the introduction of fintech applications.

Development of marketing VR / AR applications for the promotion and sale of services and goods

The main trends of AR and VR technologies in 2020

Augmented and virtual realities have already become fairly well-known technologies and have now reached the maximum level of acceptance by companies and users. Augmented reality is often overshadowed by more immersive virtual reality. Nevertheless, the global AR market, which was estimated at $ 3.33 billion in 2015, is expected to grow to about $ 133.78 billion by 2021 according to some research, and the CAGR for the period 2016-2021 will exceed 85.2 percent. Greenlight Insights predicts global VR revenue will approach $ 75.1 billion by 2021. Both technologies are  predicted to have impressive growth over the next few years

Extended Reality, (XR)

XR is a rather fashionable term that combines virtual, augmented, and mixed reality (VR, AR, and MR). The “X” in abbreviation can indicate any of the three technologies, although they are different in nature and purpose. But often the boundaries between them blur, and the similarities and intersections, on the contrary, become more obvious. It is believed that it is the concept of augmented reality that will gain great popularity and use in the next few years.

Revolution in online trading and e-commerce

AR and VR technologies have already changed the way people shop. From the point of view of most online shoppers, the introduction of augmented and virtual reality technologies will make the shopping process more convenient and facilitate decision-making. AR in e-commerce can be an important competitive advantage for many trading companies.

For example, if a person needs a rocking chair in the living room, it will also be important for him to know how the new object will be combined with the rest of the interior elements or where to place it. The benefit of AR is that to get answers to these questions, you just need to open the application and point the camera at a space in the room, and the application will place a 3D model there for clarity.

In 2019-22, due to VR / AR, we can expect an explosion in consumer demand for online stores. The technologies allow, for example, to create virtual fitting rooms that make products more “real”, closer, and also to provide many other tools to engage users.

Mobile AR

The mobile AR market is already large enough and will continue to expand in 2020-21. Today, hundreds of millions of people in the world own smartphones – mobile devices with digital imaging functions and that are compatible with AR. With investments and support from giants like Google and Apple, mobile AR will grow even more dynamically.

For example, their ARCore and ARKit toolkits have made it easier to develop and deploy augmented reality applications on mobile platforms. However, AR will continue to grow further thanks to greater accessibility than VR. The latter requires significant investments, powerful PCs, additional headsets, and other accessories, and for AR it is enough to have a smartphone.

Another uptrend in 2020 is mobile AR, which can take a significant share of the XR market as the technology is increasingly used in games, social media, and other similar areas.

Commercial use of AR technology

It is expected that AR will not only settle in the field of consumer mobile applications but will receive more acceptance from various companies. The main obstacle to the widespread adoption of technology is to break the stereotype that it applies only to the entertainment industry. Notable examples are apps like Pokemon Go and Snapchat filters.

But already in 2019, there appeared a large number of AR products, aimed at corporate clients, and the technology has demonstrated its commercial value. In 2020, the trend continues, and large companies that adopt the technology into service will be able to reduce costs, gain new revenue channels, and increase their profit.

AR in design and production

 AR technology, along with the Internet of Things, is gaining more and more widespread application in industry for the creation of various machines, mechanisms, and the design of various goods. As well, with the help of “smart” IoT devices with integrated AR technology, the environment can be supplemented with various important data and objects to increase labor productivity and the quality of manufactured goods and machines. And as the number of manufacturing jobs is growing steadily around the world, AR-based software has the potential to act as a driver for large manufacturers and accelerate the digital transformation of many manufacturing companies.

AR technology in education and training

Education is sometimes seen as the most suitable field for augmented and virtual reality, and technologies, in their turn, are considered to be the bright future for the education and training industry. With the help of VR, students can train, acquire the necessary knowledge and skills, carry out complex operations or construction works, almost as in reality, but without any risks to life and health simulate various processes. In AR, you can broadcast to students up-to-date information about the dangers, goals, or even give recommendations. AR and VR also help reduce the cost of training specialists – especially in those areas where this requires expensive equipment. This will lead to further growth in demand for developers of educational AR-products.

Are you in need to create a VR / AR mobile app? We are ready to provide our knowledge and experience!

The main condition for the rapid growth of production and sales in many sectors of the economy and markets today is the ability to use augmented and virtual reality technologies and to introduce mobile applications.

Need to create a VR / AR app?

We are ready to provide our knowledge and experience!

Front Desk Helpers Co is engaged in the design, development, testing, and implementation of Android applications. Our team has high expertise in the Android SDK and API, as well as excellent knowledge of the Android platform.

We develop mobile applications in various areas such as e-commerce, fintech, medical applications, gaming applications, entertainment applications, communications, and corporate applications. Our company develops high-quality, high-performance and user-friendly applications.

The Android development team at Front Desk Helpers are professionals who are experts in the development of mobile applications for Android devices. We are constantly improving our knowledge to provide the best result for our clients.

One of the most important conditions for high profitability and effective sales in different markets today is the ability to use mobile technologies and their rapid implementation for effective marketing.

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